Trisha D. Scudder
Founder / Principal
Trisha D. Scudder is a pioneer in the field of executive coaching and has been called one of the country's "leading executive coaches. The CEO's Secret Weapon" by Gotham Magazine. Trisha founded Executive Coaching Group, Inc., in New York in 1987 and has studied organizational transformation and leadership for over 25 years. Today the firm has coaches based in New York and Charlotte.
Executive Coaching Group specializes in consulting entrepreneurs, corporate management, marketing agencies, and financial, pharmaceutical and tech firms. Whether coaching a CEO or management team, ECG's approach has a transforming impact and produces practical business results. Trisha believes when leaders grow, companies grow. The coaches of Executive Coaching Group unleash clients' vision, creativity and leadership.
Trisha has been privileged to coach more than 600 senior executives, including CEOs, Presidents, EVPs, SVPs, Creative Directors and Directors of Marketing, supporting them to be extraordinary leaders, motivating managers and creative thinkers. Clients have included executives and management teams at the Ad Council, Bank of America, Chase, Chantelle, Citigroup, GE, Google, Lipton, Miller Brewing, Morgan Stanley, Nabisco, Sara Lee, Pier 1 and VF Corp. Major marketing communications firms ECG has served include Campbell-Ewald, Grey Healthcare, Iris Worldwide, JWT, Kirshenbaum Bond, McCann, Momentum and many others large and small.
For five years Trisha was coach/facilitator to a New York chapter of the Women Presidents' Organization. In 2005 she was selected to be a facilitator at the first Clinton Global Initiative bringing together 1,500 world leaders to form strategic alliances to eradicate poverty, disease, government corruption and climate change.
Trisha's first career was as a copywriter at Leo Burnett, JWT and Lintas, becoming creative director on the Revlon account at Grey. In 1981 while at Lintas she created the marketing strategy, fashion look and brand name "Swatch" for a new line of inexpensive Swiss watches. Swatch is cited by strategy guru Gary Hamel in "Competing for the Future" as "imaginative, compelling and foresightful... not just a marketing innovation, Swatch was a reconception of the entire Swiss watchmaking industry. The result: 25 million watches produced in 1992, a revitalized Swiss watchmaking industry..." In 1989 Swatch was named a "Marketing Milestone of the Decade" by The Wall Street Journal.
An honors graduate of the University of Missouri School of Journalism, Trisha is an opera lover, avid skier, 5K jogger and cyclist. For 25 years she has been a Global Investor and fundraiser for The Hunger Project. She has been interviewed by The Wall Street Journal, Fox News, CNN, Inside Edition and Gotham magazine about time management, leadership and executive coaching. Trisha lives in an 1886 brownstone in Manhattan with her Westie, Scooter.