Case Study 1: 'From Worst to First'
Why the "Contract" program?
Unbeknown to the agency, this relationship was hanging by a thread. Our interviews revealed a climate of distrust, frustration and poisonous gossip.
Client was giving the ad agency its last chance. Agency hoped to wipe the slate clean and start over.
Advertiser and agency discovered that the origins of their problems were conflicts between people no longer with either company. "Ghosts" were running their relationship!
Program shifted attention and energy from a divisive past to a shared future, empowered with new communication and productivity skills.
Results two months after program, as reported by the advertiser:
- Resolving problems constructively up 81%
- Overall productivity up 86%
- Agency is pro-active up 87%
- Agency delivers on promises up 88%
- Overall teamwork up 90%
The VP of Marketing wrote us: "Strongest leadership and management experience I've had. I got far more out of this than just relationship / communication building. I got excellent management training."
Sixteen months later he toasted the agency, saying, "This relationship was the worst. Now it is the best I've had in 15 years in management."