EXECUTIVE COACHING GROUP
-
Menu
-
Team
EXECUTIVE COACHING GROUP
The ECG Team
Trisha has worked with executives and teams at BlackRock, JP Morgan Chase, Citi, Dell, Goldman Sachs, Google, Lipton, Merck, Miller Brewing, Nabisco and PayPal. Marketing agencies she has served include Campbell-Ewald; Essence; FCB; Goodby, Silverstein & Partners; JWT; Momentum; TBWA Chiat/Day; W+K and many smaller agencies.
In 2018, in recognition of her pioneering work in executive coaching, she was awarded the prestigious Missouri Medal by the University of Missouri Journalism School for excellence in journalism and communications
For nine years Trisha led the American Association of Advertising Agencies (4A’s) “Keys to Client Service” workshop, introducing her transformational yet practical approach to higher agency performance to account directors and Directors of Client Service across the U.S.
Trisha was a copywriter at Leo Burnett, later becoming a creative director at Grey. At Lintas she created the marketing strategy and brand name "Swatch" for a new line of inexpensive Swiss watches. Swatch is cited by strategy guru Gary Hamel in “Competing for the Future” as “imaginative, compelling and foresightful … The result: 25 million watches produced in 1992, a revitalized Swiss watch making industry.” Swatch was named a "Marketing Milestone of the Decade" by The Wall Street Journal.
An honors graduate of the University of Missouri School of Journalism, Trisha is an opera lover, Orange Theory Fitness devotee and world traveler. Trisha has been interviewed by WSJ, Fox News, CNN, Inside Edition, Forbes.com and Monster.com. She is writing a book on the relationship between leadership and language. Trisha, her husband G. Kevin Callahan, Esq., and their Westie, Scooter Scudder, live in Manhattan and in Brielle, on the New Jersey Shore.
“From our first session Trisha shifted and lifted the way I look at leadership. Trisha’s coaching ensures a breakthrough moment, a moment where you discover your own unique abilities and focus as a leader. This discovery is life-changing."
“My whole attitude has changed. I am much more relaxed and thus handling the ups and downs at work in a much easier way. It seems as if the old triggers that set me off no longer work. I am able to set them aside and “get on with it” instantaneously. Thank you for emphasizing that personal life and health are just as important as my professional life.”
“I just had the best review in 5 years. Exceeded all expectations! Said I did a fantastic job! Thanks so much for getting me back on top.”
“In just a few hours you managed to show me how a few simple, but highly effective, techniques can make a huge difference in my ability to communicate and to perform.Trisha, I am truly impressed by the way you managed to present, analyze and crystallize each topic that you touched. There is no doubt that it has changed the way everyone, myself included, is handling themselves in meetings and even during informal conversations.”
“I have been promoted to Vice President! Trisha, I wanted to thank you for all your patience, guidance and advisement. Your leadership training course is one of the core reasons I have achieved this next step in my career. Indeed, what I learned while working with you has made me a stronger leader, a better colleague and a happier professional.”
“My work with you over the past six months has been transformational. I have a clearer vision for the organization and have been able to get exponentially more work done through others…this has expanded my perspective on life and has enabled me to attract healthy, supportive personal and professional relationships.”
“One of Trisha’s strengths is identifying, with the team, what their current ‘reality’ is and then facilitating a new reality that will move the company forward. ”
Trisha D. Scudder is a pioneer in the field of executive coaching and has been called one of the country’s “leading executive coaches -- the CEO’s secret weapon.” Over 25 years ago she began studying organizational transformation and leadership, leading her to found Executive Coaching Group, Inc., in New York in 1987.
Executive Coaching Group specializes in working with corporate management, entrepreneurs, marketing agencies and Wall Street firms. Whether coaching an individual executive, a management team or marketing team, ECG’s approach has a transforming impact on performance and produces significant business results.
Over the years Trisha’s work has proven ECG’s motto: When leaders grow, companies grow.
In January 2020 Trisha reduced the number of clients she coaches and turned over ownership and management of ECG to her business partner of 12 years, Herma M. Schmitz.
Trisha has been privileged to coach more than 750 senior executives including CEOs, Presidents, Managing Directors, COOs, CFOs, EVPs, SVPs, Creative Directors and Chief Marketing Officers, supporting them to be creative thinkers, motivating managers and extraordinary leaders.
For nine years Trisha led the American Association of Advertising Agencies (4A’s) “Keys to Client Service” workshop, introducing her transformational yet practical approach to higher agency performance to account directors and Directors of Client Service across the U.S., Trisha was a copywriter at Leo Burnett, later becoming a creative director at Grey. At Lintas she created the marketing strategy and brand name “Swatch” for a new line of inexpensive Swiss watches. Swatch is cited by strategy guru Gary Hamel in “Competing for the Future” as “imaginative, compelling and foresightful … The result: 25 million watches produced in 1992, a revitalized Swiss watch making industry.” Swatch was named a “Marketing Milestone of the Decade” by The Wall Street Journal.
An honors graduate of the University of Missouri School of Journalism, Trisha is an opera lover, Orange Theory Fitness devotee and world traveler. Trisha has been interviewed by WSJ, Fox News, CNN, Inside Edition, Forbes.com and Monster.com. She is writing a book on the relationship between leadership and language. Trisha, her husband G. Kevin Callahan, Esq., and their Westie Scooter live in Manhattan and in Brielle, on the New Jersey Shore.